What Is The Mere Exposure Effect?

Why we love repetition in music – Elizabeth Hellmuth Margulis


Published on Sep 2, 2014

View full lesson: http://ed.ted.com/lessons/why-we-love…

How many times does the chorus repeat in your favorite song? How many times have you listened to that chorus? Repetition in music isn’t just a feature of Western pop songs, either; it’s a global phenomenon. Why? Elizabeth Hellmuth Margulis walks us through the basic principles of the ‘exposure effect,’ detailing how repetition invites us into music as active participants, rather than passive listeners.

Lesson by Elizabeth Hellmuth Margulis, animation by Andrew Zimbelman for The Foreign Correspondents’ Club.

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