Please watch the below clip before reading!
There is nothing as scary as neuro-linguistic programming. Can you imagine, simply by the words that you chose, and in special sequences, you could manipulate and convince people into anything? Here Derren Brown convinces Simon Pegg, through the careful use of words and imagery, that what he wanted for his birthday is a red BMX bike. He convinces him to such an extent, that this new desire actually replaces the original memory of what he actually wanted for his birthday (a leather jacket)! We can never verify the complete authenticity of the clip, and whether or not this is staged, but it is absolutely mind-blowing!