The Rise Of The Shelfie: How Good Looking Is Your Book Case?

(Telegraph) The rise of the shelfie: how good looking is your book case?

Instagram has a lot to answer for. While most us are just beginning to get to grips with the selfie, the ‘shelfie’ movement has been gaining digital ground. What started out as a few puntastic posts of pretty objects on shelves has led to thousands of images from interiors obsessives and those who aspire to live a more beautiful life. It seems that having an immaculately curated home is (almost) as important as looking good; type in ‘shelfie’ on Instagram and 582K posts appear. The self-obsessed are also shelf-obsessed.

“A great shelfie is an alternative self portrait and can be much more nuanced and reflective of your taste, interests and personality,” says the interiors stylist Emilio Pimentel-Reid, “The upshot is that everyone wants a bookshelf that makes visitors and online followers go ‘ahhh’”

Pimentel-Reid, a regular contributor to British GQ and Architectural Digest Middle East, lives in a Grade I listed Georgian building in Bath with enviably high ceilings. His swish book shelves are 3.5 metres high and run the entire length of his drawing room, requiring the wall to be reinforced.

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