Playboy To Feature Naked Women Again

(Telegraph) Playboy magazine to feature naked women again

Playboy magazine is bringing back naked models, one year after its pledge to ban nudity.

The publication announced with great fanfare a year ago that it was banning all photos of naked women in a bid to attract more mainstream readers and advertisers.

That policy has apparently failed, with the announcement on Monday that next month’s issue will feature topless “Playmate” Elizabeth Elam as Miss March 2017 alongside the headline: “Naked is normal.”

Cooper Hefner, the son of founder Hugh Hefner, took over as chief creative officer at Playboy last October.

He was reportedly an opponent of the decision to ban nudes, which had featured in the magazine since its first issue with Marilyn Monroe as the centrefold in 1953.

The move had been widely applauded by women’s rights activists. Playboy said at the time that the easy access to online pornography had hit sales and it needed to attract new readers.

The magazine’s record circulation was 7.2 million in November 1972, but began to decline in the early 1990s and was on average around 700,000 per issue last year.

“I’ll be the first to admit the way in which the magazine portrayed nudity was dated, but removing it entirely was a mistake,” said Mr Hefner. 

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